Vantage point

Friday, March 28, 2003


Relevance - Constructs that need to be measured and the terms descriptive of them should be identically defined in the sense of the decision that is to be made.

Nope, this is not something George Bush said in one of his malapropositions. This is something from our "Research Methodology" course material. It took me and a friend about 15 minutes to make lucid sense out of this statement. You can try too. It basically tries to define "relevance" for a questionnaire pertaining to a research design.

If you can make head/tail out of it within 5 minutes, you are a born MBA.