Vantage point

Friday, November 22, 2002


I have been in Lucknow for almost 4 months now. I have been to the city barely a dozen times though. Mostly we live our life esconsced in an oasis called IIM, where we are cut off from the rest of the world. So the contact with Lucknowi folks is pretty much limited to the shopkeepers and the restaurant owenrs, other than the six-seater wallahs.

Today and tomorrow we meet the real Lucknow. As I mentioned on my blog earlier, we have a Market Research Fair in Lucknow each year called INDEX (Information through Disguised Experimentation). Here we have thousands of people thronging the fair to play the games we set up and win prizes. Through this games we conduct market survey, unknown to the consumers. there are big names like Coke, ITC, Cavin Care etc who give us assignments to find out data for them.

So these two days we will interact with the common Lucknowi and try to find out how he thinks.

Looking forward to it. :)