Vantage point

Sunday, August 20, 2006

Keynesian Advertising

During the depression in the 1930s, the economist John Maynard Keynes suggested that that people should be paid for digging holes in the ground and then filling them up again. This would help give people purchasing power, and revive the economy.

I see that advertising in USA still follows the principle. Half the ads are about ways to lose weight, in other words, dig out all the fats from your body. And half are about junk food, with extra cheese and whatnot, to put all that weight back on. I bet this is the cycle that keeps recession at bay.