Vantage point

Wednesday, May 30, 2007

FedEx is similar to the Bombay Dabbawallahs

Now that's disarmingly cute attitude for you.

“There is a service called FedEx that is similar to ours — but they don’t deliver lunch,” said one dabbawalla, Dhondu Kondaji Chowdhury.

More good press for the Mumbai dabbawallahs, now in the New York Times. The simple ingenuity is mind-boggling.

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