Vantage point

Friday, October 14, 2005

Beggars and Billboards

If one observes the distribution of beggars at the traffic signals in any city, and the placing of advertising billboards, there is bound to be some correlation. After all, both have the same target segment. Both are focussing on the upper middle class travelling in cars, rickshaws or taxis. Both are gunning for the extra income that this target segment has.