Vantage point

Thursday, August 04, 2005

Prima facie DNA review

I have seen just two issues of the much hyped DNA(Daily News and Analysis), the collaboration between Dainik Bhaskar and Zee, which was launched last week after a protracted media campaign.

I'll write a detailed "review" after a couple of weeks once I have read the newspaper for a longer period of time, but prima facie, I am unimpressed.

There is nothing earth-shattering editorially, and the layout is almost identical to Times of India, with a lot of pictures of scantily-clad women on every alternate page under some excuse or the other. In fact the "skin dose" is much stronger in DNA than TOI, who usually restricts it to just one or two pics a day.

The coverage of Mumbai is a lot more comperehensive, but then, these are times of crisis, so there are a lot more news-worthy stories being generated in Mumbai itself. I believe the true worth of a newspaper can be gauged in crisis-less times when the day-to-dayhappenings are not gripping enough. In a way, simialr to a good one-day cricket team being one wich scores well in the 20-40 over stage.

So prima-facie, my verdict is, DNA at best is very similar to TOI at its worst. Mind you, a lot of people agree with me that TOI, at least the Mumbai edition, has improved a lot over the last few months. Hmmm..... a couple of bigwigs from TOI quit a few months back and joined DNA.

Corelation or causation?