Vantage point

Sunday, December 22, 2002

I am back, though there are 2 papers still to go. Slept at 6 in the evening, woke up at 2:30 in the morning. Marketing paper in 6 hours, and so browsing through Kotler. It is one of the globe subjects (for those unaware about what globe means, click here).

I am wondering how one could position a book about positioning in the market.