Vijay Mallya has announced that the Spyker F1 team that he bought will be renamed Force India for the 2008 season. While this is very nice, patriotic and sentimotional, I am surprised that a canny businessman like Mallya did not name the team Kingfisher. Considering that Kingfisher Airlines plans to go international in a big way next year, that would have been the sensible branding move.
Anyway, now just see the Indian media go ga-ga over this news. Force India is a name that feeds the india-shining-type jingoistic euphoria that the media so loves.