Vantage point

Wednesday, March 09, 2005

Kricket Channel

BCCI mulls launching own TV channel

Now there's a rare good idea coming out of the BCCI. Why not have its own TV channel? If you had a gold mine, would you rent it out? No, you would grab a shovel.

The BCCI should do exactly that. Why spend days negotiating with bickering TV channels? Start a channel, beam the matches yourself, and pocket the moolah!

In addition, it will also give a much-wanted fillip to the domestic cricket scene. We live in a cricket-crazy country, and a channel that beams cricket for 24 hours will have both viewers and sponsors by the hordes. I, as a cricket-crazy person, am thrilled at the idea of having a 24 hour cricket channel.

A channel which would show the Ranji, uleep and Irani Trophy matches. Maybe the best of Under-22, Under-19 and Under-15 cricket. A lot of talk shows, chat shows, and commemorative shows abotu cricket. Plus international cricket without the intrusive cash-hungry scissors of Doordarshan.

I beg the BCCI to launch such a channel as soon as possible.