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Wednesday, February 11, 2009

The Daily SomeAchaar - Aish Unveils the Pink Panther Valentine's Day Campaign

by our special correspondent

MUMBAI February 11 - Aishwarya Rai Bachchan, star of the recently released Pink Panther 2, has announced a new Valentine's Day campaign. The former Miss World and former spouse of a tree has unveiled a campaign asking people to celebrate Valentine's Day by sending people tickets for Pink Panther 2. The Steve Martin starring movie has opened to a tepid response from the box office as well as critics worldwide.

The move comes close on the heels of two "pink" campaigns also targeting Valentine's Day. The Pink Chaddi campaign, which exhorts people to send pink underwear to Pramod Muthalik of the Shri Ram Sene to protest against infringement of civil rights and moral policing. And the Pink Condom campaign which sprung up in response, and asks people to send pink condoms to those running the Pink Chaddi campaign.

"Everyone is in a mood to send everyone else something or the other", Ms. Rai Bachchan said, "Our campaign asks that each of you send a ticket for a Valentine's Day showing of Pink Panther 2 to Pramod Muthalik, all members of the Shri Ram Sene, all the people behind the Pink Chaddi campaign, and all the people behind the Pink Condom campaign. By doing so, you will be supporting the cause of harmony, peace, civil liberties, secularism, hinduism, catholicism, Indian culture, modesty and traditional values that the movie stands for."

Ms. Rai Bachchan rubbished suggestions that this campaign was just a ploy to boost collections for the disastrous Pink Panther 2 movie, which despite having herself in addition to such greats as Steve Martin, John Cleese, Andy Garcia and Jean Reno, has bombed miserably at the box office.

"I think this is a brilliant idea." said 24-year old Cheeta Chaudhury as we asked for her reaction on her way out of the theater after watching the movie, "Sending chaddis and condoms is at best a symbolic insult. But if you really want someone to suffer, I can think of no better way than to make them sit through this movie."

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