Vantage point

Saturday, October 20, 2007

Force India in F1

Vijay Mallya has announced that the Spyker F1 team that he bought will be renamed Force India for the 2008 season. While this is very nice, patriotic and sentimotional, I am surprised that a canny businessman like Mallya did not name the team Kingfisher. Considering that Kingfisher Airlines plans to go international in a big way next year, that would have been the sensible branding move.

Anyway, now just see the Indian media go ga-ga over this news. Force India is a name that feeds the india-shining-type jingoistic euphoria that the media so loves.

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