Vantage point

Tuesday, April 03, 2007

Despite, Not Due To

Have you read about how incentives drive efforts? Even if you haven't studied economics, you would have at least an intuitive understanding of human behavior. If so, and if you have read about ads featuring Indian cricketers being pulled off the air, you will realise that the team's poor performance is not because of endorsement deals. It is despite the endorsement deals.